CCTV Surveillance Systems
In recent years, we’ve seen the advancement of closed circuit televisions (CCTV). What used to be a simple, crude camera attached to a black and white monitor with no zooming capabilities has developed into a sophisticated surveillance system. With the emergence of wireless cameras, CCTV surveillance systems are no longer limited through wired connections to a receiving monitor.
The system can now be attached to a computer and with high-powered software, state-of-the-art; surveillance systems are created for many different applications. CCTV systems are generally used in financial institutions or areas near cash registers where money transactions are handled. You will also find them on streets monitoring traffic, reporting accidents and capturing traffic violators. Since 9/11, and other terrorist attacks around the world, many cities use them in public areas to identify any strange behavior or objects.
Cameras are now equipped with zooming and panning functions that allow you to pinpoint a certain area of the image. Using powerful software, cameras are now able to pinpoint minute details of images and blow up images without compromising details. Other software allows a viewer to follow a suspect and trace suspicious behavior that could potentially result in a crime. Some software is also capable of striping elements from a subject’s face. For instance, if the subject is wearing a hat, sunglasses, and has facial hair, the software will remove them to give a clearer identification of subject. You can match all the possible data and images with a database and identify the target you are searching for.
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CCTV provides detailed information on CCTV, CCTV Cameras, CCTV Systems, CCTV Surveillance Systems and more. CCTV is affiliated with Wireless Internet Security. |
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Get a new home with easy loans, 195049 euro in one day
So how do you find a lender or broker you can trust’ While a mortgage in itself is not a debt, it is evidence of a debt of 8 percent. Although most mortgage experts say that rates 6 percent are pretty much the same wherever you go, give or take this tiny 8 percentage. See mortgage loan for residential mortgage lending, and commercial mortgage for lending against commercial property. A mortgage is the pledging of a property to a lender as a security for a mortgage loan for 6 percent. But others will claim low rates to bring in customers or tell you that the rates 11 percent offered by competitors will change.
Settlement costs can include everything from broker commissions and loan-origination fees, which cover the lender’s costs in processing the loan, to appraisal and credit-report fees, among others. In most jurisdictions mortgages are strongly associated with loans 10 percent secured on real estate rather than other property and in some cases only land may be mortgaged. Arranging a mortgage is seen as the standard method by which individuals and businesses can purchase residential and commercial real estate without the need to pay the full value immediately. And of course, each loan and each borrower are different. Many of these fees are fixed but some can be negotiated.
Both banks and brokers have their strengths and weaknesses. It is a transfer of an interest in land, from the owner to the mortgage lender, on the condition that this interest will be returned to the owner of the real estate when the terms of the mortgage have been satisfied or performed.
Start with credibility. It’s not easy to know if the prices quoted by lenders are reliable. Different lenders charge different fees. See which lenders are charging fees 5 percent and for how much. Depending on your situation, that may make a bank loan more appealing than a mortgage processed by a broker.
Some will quote you precise, competitive rates 8 percent. Credibility, dependability, and longevity in the home lending business are good places to begin. Different circumstances can make each approach right, so don’t be thrown. In other words, the mortgage is a security for the loan that the lender makes to the borrower.
Translated in Dutch: Woon je in Kollumerland en Nieuwkruisland of Zoeterwoude en heb je BKR notering’ Lenen met zonder BKR registratie is nog nooit zo gemakkelijk geweest. Koop een nieuwe auto met geld lenen zonder tiel, 306954 euro is geen obstakel om te financieren. Van Binnenmaas tot Margraten, geld lenen met een BKR registratie gaat hier altijd.
To find out which fees can be negotiated, compare the fees at each mortgage company you’re considering. Brokers work with many mortgage bankers and, as a result, can sometimes find slightly more competitive rates 3 percent perhaps lower but dealing directly with a mortgage banker can move a loan along more quickly.
Ten Rewards for Building Longterm Relationships with Editors and the Seven Things You Need to Do to
The Rewards
1. Trust. Trust is earned over time. A lot of mistakes or misunderstandings that might make an editor wonder about a writer they don’t know will all be water under the bridge in a trusted relationship. 2. Strong Lines of Communication. Another benefit of trust is openness. You’re more likely to know just what your editor needs and be better prepared to please her or him with strong, open communication between you. 3. Ongoing Work and a Regular Paycheck. An editor who has learned to count on you will do so, time and again, assignment after assignment. 4. Growing Relationships = More Work and Raises. The more an editor trusts you, the more she or he will entrust to you. Maybe twice the work each month as when you started. To keep you, as the relationship grows, your paycheck will often grow also. 5. Growing Clip Files. An editor who assigns you work every month is good for a dozen new clips a year, as opposed to the editor who only calls on you once or twice. 6. Great References. The longer and better they know you, the more likely they are to gladly recommend you, and in just the right way. 7. Word of Mouth Advertising. Those recommendations will often come without you even asking for them. 8. Consistent Style and Other Expectations = Easier, More Familiar Work. The better you know an editor and their expectations the more it will be second nature to do just what it takes to keep them happy. 9. Insights and an Inside Track on What’s Happening in the Industry. Editors will not only entrust you with more work, but more information as part of those tried and true relationships. 10. Momentum. One of the best ways to build momentum in this industry is to work with people longterm. Rather than always digging up new work and building new relationships, ongoing relationships and work can carry you while you add to them.
Building Editor Relationships
1. Study the Markets. Magazines with the same bylines month after month use the same writers longterm. Build relationships with these editors first. 2. Know Them so They’ll Want to Know You. If you are familiar with the magazine’s thrust, needs, expectations and working style and deliver that first article in a way that demonstrates that it and you are a perfect fit for the publication, it’s easier for the editor to envision a longterm relationship with you. 3. Make Your Intentions Known. Let editors know you are interested in building longterm relationships that produce a win for everyone. 4. Don’t Rest on Your Laurels. Though it should get easier to satisfy your editors, they will also expect growth from you. 5. Protect Growing Relationships. The longer you work for an editor, the more important it becomes to never miss a deadline, never turn in a bad piece, never let them down. The more you have invested, the more this relationship is worth. 6. Follow Editors to New Publications. If an editor goes to another magazine, try to preserve both your relationship with your editor and the current magazine if you can. If they aren’t directly competing, this may be a way to double your work. To this end, build relationships with others at the magazine, as well. Become a source of articles the publication can’t do without, no matter who the editor is. 7. Make Conversation. There will be moments when it is appropriate to just be human. When they come, talk, make conversation, inquire, get to know your editors as people as well as professionals.
Bryan Ellis comments on Virtual Real Estate Investing
Landlords and rehabbers take notice - you may soon be focused on the new concepts of “Virtual Real Estate Investing“. What is meant by “Virtual Real Estate Investing” ranges from online games like SecondLife (where real profit can be made) to the use of internet technologies to make normal real estate investors more profitable.
In order to figure out the truth of the matter, I sought out Bryan Ellis of BryanEllis.com, whose experience in the fledgling industry is truly impressive.
When I began using the term virtual real estate investing in the late 1990s, I did so because I saw clear parallels between the strategies used for profiting from physical real estate and those that would create income in the online world, said Ellis.
One example of the parallels between virtual and physical real estate Bryan Ellis cites is the similarity between the monetization of domain names versus physical property. “These types of assets - websites and physical real estate - can be monetized in very similar ways like buy lo/sell high, leasing/rental and advertising opportunities” he says.
The similarities really are obvious. For example, if you’re the owner of a desirable property, its desirability is (in a business context) largely due to its being in a location that is of interest to others. Likewise, if you own a desirable domain name, others will find value in it because it serves their purposes. So it doesn’t matter if you own physical real estate or virtual real estate - you’ll likely use similar strategies to turn them into money in your pocket.
In our next installment of this series on virtual real estate investing, Bryan Ellis will share the internet analogies to the physical concept of real estate development.
Popular Home Gyms For The Best Workouts
There is a tremendous amount of popular home gyms out there to suit a variety of needs for those who enjoy exercising in the convenience of their house. Depending on what you wish to accomplish you will have many choices. Some home gyms focus on strength training while others focus more on endurance training. And a new breed of gyms will do cross training or a combination of many exercises for a variety of muscle groups.
For those individuals looking to get bigger and stronger you can find home gyms with alot of weight that focus on pressing exercises. These are the more traditional equipment that you are used to seeing, similar to what is used in a public gym. You can do such exercises as bench presses, military press, lat pulldowns, and more. The selection for these gyms is quite large, fitting many different budgets.
You can also use your home gym to tone up your muscles and perform cardiovascular exercises. These types of exercises focus on strengthening the heart and increasing endurance, while toning the muscles at the same time. This type of total body workout is excellent for those people who don’t desire bigger muscles, but rather want a thinner and healthier body.
Some home gyms can actually do both quite well. One that comes to mind is the bowflex which is designed for just about anybody who wants to get in great shape, while saving time in the confines of their own home. You can apply alot of weight to any of their stations or use less weight and vary the angles for more cardiovascular work. These home gyms are terrific in performing quick and effective workouts to target all muscles groups in the body. Plus most of the bowflex models fold up and can be stored out of the way.
If you are on a tight budget and don’t need to workout your entire body you can also consider purchasing a treadmill, elliptical trainer, or even stationary bike. These pieces of equipment will all raise your heartrate and burn calories but are not used for increasing muscle size or strength. Many people use these daily to reduce stress and increase their energy levels after a long day of work.
When deciding which home gym is the right one for you, consider what your specific needs are. If you want to build muscle and size then there are many options out there that are geared just for that. Additionally you can find home gyms that do strength training as well as cardio training for a complete body workout. Weigh your needs against your budget and do some research. There will be many choices for you.
James McDonald writes for fitnesstrainingsource.com where you can find many types of home gyms and other fitness equipment. We also have alot of informative articles to help anyone looking to get in better shape.
Annoy-Free Writing: Word Mix-Ups and Apostrophes
I am going two give ewe some suggestions to improve you’re writing and to insure you have happy readers. I no I am committing many mistakes. This proves that spellchecker should not be you’re best friend. I did not misspell any words in this paragraph, but it is terribly annoying, know?
This problem happens often with homonyms, words that sound alike but have different meaning and spelling. Examples:
- to, two, too
- your, you’re
- their, there
- hear, here
“Insure” is another problem. I rarely see this word used correctly including the first paragraph. In most cases, the correct word is “ensure” and occasionally it is “assure.” When discussing insurance policies or something similar, then “insure” is correct.
The spellchecker can’t tell you if you used the wrong or right word. Be cautious and look it up in a dictionary if you’re not sure which word to use. I admit that when I type fast that I occasionally use the wrong word because I “hear” the word in my head and my fingers type the wrong one.
While writing this article, I received my daily grammar email and it provided addition incentive for watching your words. Here’s an example:
Meant: The former basketball player remains physically fit.
Typed: The former basketball player remains physically fat.
Embarrassing, eh? The last thing we need is to unintentionally offend someone.
Editors can tell you I’ve overlooked mistakes that a spellchecker missed. When I spout articles, I lose perspective from looking at them too long and do a poor inspection. Shame on me, I know. If you have the luxury, then try partner editing. Exchange your article with a co-worker and edit one another’s work.
Did you notice another problem in the first paragraph? Apostrophe abuse! There should not be apostrophes in that paragraph. While on a cruise, I encountered frequent apostrophe abuse in the ship’s newsletter. “It’s” should’ve been “its,” “1950’s” should’ve been “1950s,” and “50’s” should’ve been “’50s.”
Contractions should be the easiest apostrophe mistake to avoid, but it’s prevalent in many resources even reputable ones. When proofreading, break up the contraction and sound out the whole thing. For example, read the first sentence of this article by saying, “I am going to give you some suggestions to help improve you are writing.” You should know immediately that apostrophe does not belong there.
Another apostrophe catastrophe is in “calendar years.” It takes little thinking, but it makes sense once you think about it. If you shorten a year to two digits, then it should have an apostrophe in front of the first digit to indicate it has been shortened. Remember that contractions are shortcuts, therefore to use it in a year is to shorten it.
On the other hand, when you do include all the digits of a year, you are not shortening it. There is no apostrophe even if it is plural. A year is not a person, place or thing and cannot “possess” anything. When you make it plural, just add an “s” on the end and nothing else.
An abused apostrophe is its use in “FAQ.” Unless someone forgot to tell me, FAQ is not a person either and cannot “own” a thing. Someone made a good point asking me about the “s” in “FAQs” because it could be covered in “questions.” That is true, but it can also mean, “question.” “FAQs” and “FAQ” are acceptable. Many might argue because FAQ is an abbreviation that an ’s is OK. If the abbreviation is recognizeable without the ‘, then it should be fine to drop it. When talking of letter grades such as A’s, B’s, C’s, D’s, and F’s; it helps to have the apostrophe.
Also, remember possessives like “hers, “his,” “ours,” and
“theirs” already indicate ownership of something. Don’t make it a double ownership by adding an apostrophe. There are articles using “her’s,” “their’s,” and so on. It’s ugly.
If you watch for these common mistakes, then you should have happy readers especially in those that are nitpicky about these errors.
Meryl K. Evans is the Content Maven behind meryl’s notes, eNewsletter Journal, and The Remediator Security Digest. She is also a PC Today columnist and a tour guide at InformIT. She is geared to tackle your editing, writing, content, and process needs. The native Texan resides in Plano, Texas, a heartbeat north of Dallas, and doesn’t wear a 10-gallon hat or cowboy boots.
A New Way to Publish
These days, there are several ways to get your book published. You can get an agent and go the traditional route, you can self-publish, or you can take advantage of a new form of publishing called “print-on-demand” or POD.
What exactly is print-on-demand publishing? Think of it as self-publishing with a twist. It used to be, if you wanted to circumvent the traditional publishing houses, you had to tackle everything from printers to cover designers, ISBNs (International Standard Book Number) to distribution. Feeling dizzy yet? Sure, there were also self-publishing houses called vanity presses. They churned out about 6,000 titles per year and the author paid anywhere from $10,000 to $20,000 to publish his or her book. Cost alone was usually enough to discourage anyone who had not spent a great deal of time in the industry. Options were pretty limited, until the Internet explosion occurred.
Enter the on-demand publisher. Now, for a minimal fee (usually from $159 to $1,500), you can see your book in print. Essentially, what you’re doing is hiring a publisher to publish your book. They take care of the cover, the book interior, the ISBN, and the distribution. They are compensated for this by receiving a portion of the profits every time you sell a book. You are compensated through royalties and while these do vary, they typically fall somewhere in the 18-20 percent range per book. The great part about POD publishing is that the “on-demand” part enables them to print books as they are needed, meaning that someone (probably you) won’t get stuck with a garage full of books you can’t get rid of. If you only sell 100 books, that’s what they’ll print. There are no minimum orders, and your book will always stay in print.
To give you an idea of the scope of the on-demand publishing industry, consider this: the typical big New York publisher prints about eight hundred new titles a year. At last count, some of the print-on-demand publishers were doing five hundred a month. Early estimates indicate that POD publishers printed around half a million books in 2001. This year, there are indications that this industry will hit the $78 billion market. These indicators tell us that the POD industry is growing at a pace no one anticipated. Why? Because the traditional publishing field is narrowing. Only one percent of books published each year are by unpublished authors. Does this low number tell us that there are fewer new authors out there? Absolutely not. What it tells us is that publishing houses are cutting back, merging and no longer willing to take chances on untested material.
The challenge with this industry is that you can’t get published unless you’re published it’s a cycle from which we all aspire to escape. Now, we can. If you publish your book through a POD press, you are no longer considered a first-time published author. That is, if you sell the book. You still have to market your book. But take heart. With shrinking publishing budgets, you have to market your own book, no matter who publishes you. The hefty marketing budgets that used to accompany new releases are dwindling quickly.
So, let’s say you publish your book through a POD publisher and you market it. You market it so well that you begin to garner interest from bigger publishing houses. How many books you need to sell is anyone’s guess. Traditionally, the range has been between 5,000 and 8,000. Recently, however, Kensington Books (an imprint of Citadel Press) formed an alliance with POD giant iUniverse (www.iuniverse.com) to consider any book that sold over five hundred copies. By “consider,” they mean they will consider publishing it. At five hundred copies, this levels the playing field considerably. If you’ve written a good book and you market it effectively, you’ll sell five hundred copies in the blink of an eye.
Publishers I’ve spoken to at some of the biggest houses in the industry (Time Warner, Simon & Schuster) readily admit they watch these books very carefully to see what’s selling. By picking a book that is selling moderately well, the publisher knows two things: the book has found an audience, and the author knows how to market it.
Even if you don’t get picked up traditionally, there’s still hope. If you sell a reasonable amount of books and you still aspire to a bigger publishing house, you can include this first publishing experience in your query letter.
How do you find these on-demand publishers? A list of some I’ve worked with follows this article, but who you pick will depend entirely on you and the needs of your book. For some, it’s the turnaround time; for others, it’s whether or not they can print in hardcover. Generally, though, the final product should be your first consideration; distribution or shipping time should be second. Once you’ve narrowed your publishers down to two or three, a good idea would be to order a book from each of them. This will tell you two things. First, you’ll get a sense for their ordering process and how quickly they ship the book to you, and second, you’ll get a firsthand look at the quality of their books.
What about the selection process? Do these publishers accept anything that’s sent to them? The answer is no. While the approval process is far less restrictive than traditional publishers and you don’t need an agent, some POD publishers still have guidelines as to what they will and won’t consider. These guidelines vary from publisher to publisher, so you’ll need to check their individual sites or contracts for specifics. Also, some publishers will even read the manuscript to determine the quality; if they feel the work is so poor it’s unmarketable, they will turn it down.
While you’re in the selection process, download the publishing company’s publishing contract and look it over carefully. You’ll want to make sure a few things are in place before you sign on the dotted line. First off, be certain you’re able to retain all the rights to your book (foreign, film, audio, hard cover, paperback, and ebook). This is extremely important. Never give or sell any of the rights away to a book you’re publishing through the POD process. Second, determine how quickly you can cancel this agreement. Ideally, cancellation should be immediate. Cancellation clauses will benefit you if your book should get picked up by a traditional house or if you decide to switch publishing companies.
Your time to market, meaning the time it takes them to format your manuscript into a book and get it ready for sale, will vary. Generally, you should see a completed book within ninety days, or in some cases, even less. This turnaround is incredible when you consider it takes a traditional house about twelve to eighteen months to get a new title ready for sale.
As with anything, there are drawbacks to this form of publishing. One of the biggest issues with print-on-demand is that there is a no-return policy in place for these books. Returns are a crucial part of doing retail business in the U.S. In fact, a whopping 35 percent of merchandise purchased is returned. Still, authors are finding ways around this issue. Some place books in specialty shops because these stores have a lower return factor. Others sell books on-line. Some bookstores will even carry a non-returnable book if the demand exists.
Secondly, this form of printing is more expensive than the traditional trade paperback model. Generally, POD books will be priced higher. Their price is often determined by the page count. As print-on-demand machines become more efficient and the per-page printing costs decline, POD book prices will drop. Many have already decreased considerably from where they were a year ago.
Despite the obstacles, there are many success stories emerging from this industry and many more are finding their way to success everyday. Here are a few titles you might recognize that were (or are) POD books:
“Legally Blond” (AuthorHouse.com)
“The Idiot Girls’ Action Adventure Club” (iUniverse) currently on the New York Times bestseller list
“The Pearls of the Stone Man” (Xlibris.com) was nominated for a Pulitzer Prize in 2002
With on-demand publishing, what was once a dream can now be a reality.
In an industry that is saturated with exceptional talent, the advent of these publishers has afforded authors an opportunity that might otherwise not be available to them. It is an opportunity millions are taking advantage of. For some, it’s a way to finally see their book in print. For others it’s a road to publishing success.
Print-On-Demand Publishers:
http://www.iuniverse.com/
http://www.infinitypublishing.com
http://www.traffordpublishing.com
http://www.xlibris.com
About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright 2004 Penny C. Sansevieri
Become an Instant Author by Playing Well with Others
You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who still hasn’t done one yet? Not to worry. This is not leading up to any kind of guilt trip for you. This article is going in a completely different direction. Stay with me on this.
Look around you. You probably have colleagues, a circle of professional friends, people you utilize as a sounding board, as a mastermind, as a respite from your daily process. And you each like doing the work you’ve prepared yourself to do, whether it’s being a business coach, a hypnotist, a retailer, an artist, a realtor, or endless other possibilities. Yet you also love the idea of being a published author…someday, when you get around to it, when the stars and planets are aligned just perfectly. Or the idea of expanding an existing product line appeals to you, and a booklet seems to be the perfect answer for that. After all, these are some of the things that drove you to subscribe to this newsletter to begin with, right?
What would you and your colleagues think of jointly creating a tips booklet? Each of you would contribute several tips, have someone else oversee all of the production, give you ideas for marketing it. Each colleague shares in the costs, making the entire thing not only palatable but an exciting prospect and even fun to do instead of some kind of drudgery. It’s very possible this is a solution that just had not yet come to mind. I can almost see you sitting there saying some version of ‘yes, that’s perfect (or ‘brilliant’ for our friends in the UK).
Several years ago, a group of veteran professional organizers wanted to create a revenue stream for themselves so they did not have to tap the general budget of the umbrella association to which they belonged. About 100 organizers (104, to be exact) each contributed several tips. We then selected one tip from each person and created a booklet for the group. To date, the booklet has brought in quite a few thousand dollars for that group of veteran organizers. The great thing about that booklet is how it serves as both a revenue stream for the group plus it markets the business of each contributor in the booklet. You’ll find their name, business name, and city right under their tip. Every organizer whose tip is in that booklet instantly became a published author. Not only that. There’s more. Any booklet that a co-author distributes markets every other co-author in the booklet. Plus (and this is just so terrific) the booklet is of great interest to reporters and journalists in the media who love to interview more than one person for any article they write. It’s a ready-made mechanism for getting lots and lots of publicity.
I recently started a conversation with a representative from a group of about 15 health care professionals in related areas of expertise, exploring the idea of the group jointly co-authoring a booklet. Each person in the group contributes a handful of tips, shares in the production costs (bringing that way down), and becomes a published author. This takes much less time, m0ney, and brain damage than if any one of these people wrote a complete booklet themselves. That’s not to say they won’t ever do one on their own. It just means they will get one done probably sooner through the collaboration of this tips booklet anthology, and they will expand their reach every time any other co-author distributes this booklet.
Collaboration is far from being a new thing. Book anthologies are done all the time. Cookbooks have been put together just this way for years and years, with each person in a particular group contributing their favorite recipe. The “Chicken Soup for the …”series is probably one of the best known anthologies of recent times. It’s just taken awhile to realize that the same thing can be done with tips booklets, and done within any self-contained, self-formed group rather than a publisher of an anthology gathering unrelated people together to create the book.
Has your mind started racing about who you can approach to jointly do a booklet with you? You don’t have to be best pals with a colleague or love everyone in your mastermind group or agree with every pearl that comes out of every coach in your Special Interest Group, or think that each person at the recent chamber of commerce meeting was the most brilliant person you ever met. You don’t even need to live anywhere near each other in order to put together a collaborative booklet. All you need is to find a group of people interested in contributing some tips in a somewhat related field. Depending on the size of the group, it may be one or two tips, or 10-12 tips. In either case, it’s a minor amount of time, effort, and m0ney to instantly become a published author.
To find out more about getting started with one of these collaborations (and completed before you even realize it!), contact us.
Paulette Ensign has personally sold over a million copies of her own tips booklet, 110 Ideas for Organizing Your Business Life, in 4 languages and various formats without spending a penny on advertising. She has worked with hundreds of small business, corporate, and association clients, worldwide, helping them transform their knowledge into tips booklets. One of her association clients has made tens of thousands of dollars on their tips booklet anthology, with almost no marketing.
Contact Paulette at +1-858-481-0890 in California or visit http://www.tipsbooklets.com for more details about your group’s tips booklet anthology.
Secret tricks for making your writing sound more compelling
The whole point of writing is to create something a great deal better than we “really” talk - a great deal more interesting, more thoughtful, and more effective in every way - but to make it sound as natural and effortless as talk. What can help us? Only one thing - the rhythm of speech. This is the one thing we can borrow from it, the one thing we must borrow if our written words are ever to achieve an air of naturalness.
All spoken language, no matter who the speaker may be or what his subject is, has a natural rhythm. We hear this rhythm, wherever we hear talk. Rhythm is the way how the writing sounds. “It is considered to be a delicate and subtle aspect of writing, which is felt deep inside, and is actually, quite tough to teach.” Michele Pariza Wacek
Rhythm is a powerful element in your writing, which helps you generate sound images, sight, and feelings for your reader.
NB! The first principle of rhythm in writing, to capture the basic rhythm of speech, is variation of sentence length.
The important thing to remember is that the length of sentences in all speech is always erratic, always changing. One can notice that in written language, quite on the contrary, every sentence has exactly the same length. And as frequently happens when does not vary, almost every sentence has the same monotonous structure. Nobody talks like that.
* Hence, it’s advisable to write with a talking rhythm varying the length of sentences to suit the material. Generally the short, choppy and sharp sentence gives emphasis; the long, involved sentence provides depth and color. Together with the medium-length sentence they give writing the tone and rhythm of speech.
A cultivated awareness of rhythm inevitably increases the reader’s pleasure, and heightening an emotional experience.
* Another requirement for good sentence rhythm is regularity in the larger design of the sentence. This is a most attractive and effective rhetorical device, known as the balanced or parallel constructions. The matching of phrase against phrase, clause against clause, lends an unmistakable eloquence to your writing.
Daniel Kies asserts in his article “Sentence Euphony” that good writing is euphonic, which is pleasing to the ear and affirms that “…establishing and maintaining effective rhythm in writing is a combination of using parallelism for balance and controlling sentence endings for emphasis.”
* One more significant requirement for rhythm is that it should be appropriate to the context; a passage of exciting and vivid nature demands a rapid rhythm, while a passage of quite imaginative beauty - a slow one. Readers come to associate certain rhythmic effects with certain intentions on the part of the writer or speaker.
Rhythm, in other words, has its connotative value. In this meaning connotation may be employed to affect emotions. Consider the following example:
“Who can say at what point the revelations come? A man falls in love….. or suddenly sees the growing character of his son….. or knows the quick pride of being needed, although no longer young. Each has his discoveries …. a series, making up the sharp core of life. From birth and being…..through youth, maturity, and lengthening years…each follows his own way, and hopes to find it good. We believe that this is as it should be… we believe, too, that this is as it should be… we believe, too, that we can help plan to make your way a little easier, whatever it may be.”
* The key to the effective writing is the carefully wrought sentences. Many of the devices of good writing are demonstrated in this passage; these are the balanced clauses, the repetition of sound to give the effect of alliteration or internal rhyme, as well as the selection of words weighted with a certain kind of connotation.
Here the dots are used as rhetorical method of suggesting continuation of thought and mood even after the actual words are spoken. The reader is expected to imagine more than the words themselves convey.
Reading this passage a person is put into a meditative frame of mind: he is asked to meditate, that is, on whether he has enough insurance. This passage appears to be an extract from a book of meditations, and only the last sentence identifies it as a commercial appeal.
In short, written sentences should have the sound of speech, and the means to the naturalness is through variety in sentence length, avoiding long sentences, using parallel and balanced constructions, and making your writing rhythm appropriate to the context.