Ups and Downs Mark Real Estate Market in Liverpool


While occupation levels are going up in Liverpool city centre offices, the same cannot be said of commercial spaces outside the city. The commercial space market is appears to be volatile here with ups and downs marking the activities lately.

The city centre offices were hugely popular with a couple of big deals being finalised recently. UK Border Agency and Merseytravel were the principal tenants in these two deals. These contributed in a big way to the record amount of tenancies achieved in 2009. A total of 520,000 sq ft of prime desk space here was taken up by new tenants during this period.

While Merseytravel took up 140,000 sq ft on a thirty year long lease at the Mann Island development, the Home Office UK Border Agency signed up for 220,000 sq ft of office space to be occupied for 15 years in Old Hall Street at the Capital Building in December.

The Liverpool Commercial Office Market Review 2009 shows that this is a substantial proportion of the total 519,274 sq ft that is available in the city centre. As compared with 2008 statistics, total office space rentals have also shown an increase with 721,189 sq ft gaining new occupants. However these figures till fall short of the peak levels in 2007.

On the other hand, the situation has not been quite so positive for spaces out of the city. Tenancy rates actually fell by about 33%, with only about 131,220 sq ft being taken up by new tenants.

Although the lettings may have boosted the office market, both were relocations from within Liverpool, which makes the positive record number of lettings look less encouraging.

When the figures are compiled for the year 2009, it can be seen that while refurbished spaces were not that popular this year, three big city centre deals accounted for a significant 10,000 sq ft of tenancy agreements entered into. Furthermore, Grade A space within city centre had fallen to 178,000 sq ft at the end of 2009.

February 11, 2010. Advertising, Commerce, Real Estate Tips + More. No Comments.

SRCList.com Gives Lead Lists to Aid Financial Services Sales Representatives Fulfill Quarterly Sales Targets

SRCList.com is a service that insurance, investment or mortgage field sales reps can employ to help them ensure prospects. In the uber competitive business climate of today, these salespeople look for resources that can help them build their book of business in an effective manner. SRCList offers lead lists of potential customers who already recognize that they have a unique need for financial services.

Insurance Field Sales Professionals, who choose to use SRCList.com, obtain sales contact lists suited to their businesses. The contact lists that SRCList.com renders financial services sales professionals contain names of those subject to possibly wanting financial services from honorable professionals. These quality leads mean a sales professional can get to work selling their services. Time saved hunting down sales leads can now be put to use that is more productive.

Thus, if after contacting the full list provided, a salesperson doesn’t earn a minimum $1,000.00 for every 100 names purchased during the first 90 days, SRCList will refund 100 percent of the purchase price. Their allegiance is to their customers’ needs, just as a financial service sales representative’s commitment is to their clients needs. This truth in business operations benefits all parties involved.

SRCList’s mission is to assisting sales representatives meet the sales targets they have before them. Roughly, 20,000 agents have set appointments with an average ten percent of the people in the Company’s files.They work to deliver quality leads, with current information on prospects, to help sales professionals redeem time by spending more time presenting their financial services.

Now, financial services sales representatives don’t have to go it alone when it comes to filling their pipeline with sales contact lists. Businesses, such as SRCList, continue to work to help them meet those already pre-sold on financial services products. SRCList.com offers relevant, up-to-date leads to help sales representatives grow their business in an efficient way.

February 7, 2010. Advertising, Finance Resources, Marketing. No Comments.

SME Office Space Investment on the Rise - Think London


Even as the economy revives the real estate markets in London are gaining great favour from overseas businesses. The official foreign direct investment agency, Think London, has brought out figures which show that more than 70% of all incoming capital business investment in the year 2009 came from SMEs.

The Think London led initiative Touchdown London also helped businesses based abroad to find ideal office spaces in London city. The initiative matches serviced office spaces in prime locations like Avanta business centres in Hanover Square, Devonshire Square, and Hammersmith with overseas clients who wish to set up shop here.

London is increasingly being favoured by these SMEs because of many advantages that it offers. The lower cost of quality commercial space, mixed cultural society, talented workers and the city’s prominent place in the global arena- all combine to make London an irresistible office location.

Add to this mix the fact that the upcoming Olympics will be held here soon and businesses which are based here get free worldwide focus when the games begin, according to the Mayor of the city, Boris Johnson. Infrastructural upgrades which are being undertaken across the city are also likely to help business operations. These factors make London rent a desk spaces ideal for overseas investment at present, according to him.

Many overseas businesses were helped in their search for the perfect office here by the Touchdown London event last year. Many others expanded existing operations here. Satisfied clients said that the initiative helped reduce costs of entry here and also saved considerable time and effort which would otherwise be expended on searching for the right offices. Think London CEO, Michael Charlton also said that overseas business should invest now in London markets.


January 28, 2010. Advertising, Commerce, Real Estate Tips + More. No Comments.

Competing Successfully at Career Fairs

Standing out at a Job Fair can make a difference in your career search. Job Faires are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a Bay Area Job Fair in January, 10 companies as showing up, and a major job search company has 82 job faires scheduled for 2010 across the United States.

How do you compete at a Job Fair? The competition can be sizeable, but you can help yourself surpass from the herd with early planning. At AA-Careers, we have a simple step-by-step process to get ready. Planning to go? Here’s how to prepare:

First, investigate the organizations that are going and pick your objectives. Use the internet to check out the organizations that are there beforehand. Go to their sites and see if they have their job openings posted. Pick a sound number to target, and get ready to spend up to an hour researching each one. It’s hard to do more than 8 in a day, and three to five is a much more reasonable target. For each company, you want to know: key product lines, recent news, and executive names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the organization is looking for. Create a mapping of your achievements and skills to the prerequisites of the job. Make the terminology match. If the hiring company calls customers "clients", your resume should do the same thing. The achievements should be written in the style of the hiring company.

Third, create a ‘thumbnail sales pitch’ for each potential organization/position combination. Write down a sixty second ‘thumbnail’ that you can repeat verbally showing why you are a fantastic prospect for that job. You’ll use this in your resume and when you meet the company at the job kiosk.

Fourth, modify your resume for each opportunity. The objective on your resume should exactly match the job you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job requirements. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be simple to see that you’re a fit based on your resume.

Fifth, practice your ‘mini-sales-pitch’. Collect your research and the resume for each position - bring a couple of copies for each – and put each in a understandably tagged folder. Keep them in a lightweight briefcase or folio.

Finally, dress and prepare as if you’re doing on-site interviews. Dress nicely and be properly groomed. Avoid strong cologne or perfume…use any cologne or fragrance sparingly, if at all.

Remember to smile, and good hunting!

January 25, 2010. Advertising, Doing Commerce, Marketing. No Comments.

Outsourcing Voice over Production Is a Keen Decision

Many thespians begin their careers in voice over production. Voice over production is used in all facets of the entertainment industry whether in movies, TV and radio. If your ear can hear it, then it is likely thatchances are professional voice over production had a hand in it. Excellent voice over production is a must for any business hoping to make an imprint on the public. Voice over production studios are fundamental in conveying emotion and driving home information as it is intended without visual cues for the audience. It is also crucial that the production value be of high quality and utmost professionalism. This is where voice over production studios such as Edge Studio.com come in.

With expertise and and a proven track record, EdgeStudio.com is an industry leader in voice over production and voice over casting. Businesses across the globe even turn to EdgeStudio.com for voice over training and providing voice over talent for a wide range of projects extending from video games, translations, movie trailers and animated characters. With a project that has the possibility to be listened to regionally, nationally or even globally, you should trust the masters. Even if you feel as though your project may be minor in scale, outsourcing to a voice over production studio is still a viable option for your wallet and your requires.

December 8, 2009. Advertising, Marketing, Media Parlor. No Comments.

Contemporary Search Marketing and Web Two. Zero

Contemporary Online Marketing in 2009

Online Advertising today consists of a continuing list of jobs going from SEO over PPC to SMM. Find out where you’ll get the most profitable modes to spend your online selling budget.

Search Engine Optimization/SEO/Search Marketing

By optimising your website for Google/Bing/Yahoo your traffic will develop with all the new traffic from the search engines. Search Engine Optimization/SEO/Search Marketing is a extended time endeavour which includes jobs like link building, keyword analysis and html code optimization. Most SEO Agencies nowadays engage specialists/experts in each field.

Today the most important and most time intense SEO job is link establishing. Correctly done link construction will do wonders for your search engine results, so if link analysis exposes want of incoming links, then link building is the first priority. Substance still counts and adequate premium content/copy is a must too. Website coding in ways that either blur search engines or misinforms them are common, particularly for CMS, so check for indexing roadblocks on your web site before you set out. We can help you get more traffic from search engines via our SEO expertise .

PPC/Google Adwords/Paid Search

In most countries it’s sufficient to advertise on the major PPC networks like Google Adwords or Microsoft Advertising. Some states demand localized knowledge of widely utilized local PPC networks. We can help you find the right PPC/Paid search choices for your commercial enterprise. Paid Advertising is as well possible on social media places like Facebook, and MySpace shows Google Adwords.

Social Media Marketing

Social Media Marketing on Facebook, Twitter, MySpace and YouTube is a must in any winning online selling campaign. The great power of today’s mass media has shifted the symmetry and today it’s the people who are in charge. Anybody can create a web log, a Facebook or Twitter profile and begin commenting on you, your company or your wares, so presence on social media is necessary both to listen and to respond. We can help you construct a social marketing to fortify your commercial enterprise and branding in social media.

November 21, 2009. Advertising, Great Search Engine Optimization Tips, Marketing. No Comments.

Expansion Plans at Rowanmoor, Doubles Office Space

Rowanmoor Pensions, the family pension trust practitioner and SSAS Company, has decided to increase its office space by purchasing additional area. Towards this end, it has added to its Salisbury office space in the same building. It now has office space on both the first as well as the second floor of the Castle House on Castle Street, in addition to the entire floors it currently holds in both Sarnum House and Rowanmoor House in Salisbury.

Apart from these properties, Rowanmoor also has several regional offices in Burgess Hill, Bolton, Salisbury and London, along with an administration centre located in Bolton. The new shared office space is being allotted primarily to marketing, sales support and finance departments within the company. The growth of Rowanmoor in recent times has been primarily due to the success of their SIPP in May. Thanks to the scheme, the company had announced in July that it had nearly doubled the funds in its Family Pension Trust within a year and half. The funds managed at the time were listed as £133 million as against the previous figure of £73 million.

According to the managing director of Rowanmoor, Ian Hammond, the company since its inception in September 2006 has seen a continuous growth in business. To keep pace with the growth of the company, new office space was required to house future business operations and more staff members. The company recently appointed David Saer as deputy managing director and finance director after the demise of former managing director David Seaton.

November 16, 2009. Advertising, Commerce, Real Estate Tips + More. No Comments.

A Splash of Colour

Here at the wedding wish lantern head office, we have long stuck to the hypothesis that wedding lanterns must be white. Not only are they fine and subtle with a swan-like grace in their white togs, they are also more uniform and- more often than not- merge well with the ivories of the bridal fashions. When lantern enthusiasts have asked for wedding lanterns for their special day, in alot of instances they would never even have thought of having anything other than a gorgeous white lantern at their wedding. As of last month that has all been modified. We are now very happy to say, that in addition to our conventional white lanterns, we offer coloured lanterns to likely brides and grooms. Though many people might still rather stay with the simpler white kind, there is a rising need for diverseness in a wedding lantern, and it is only right that our company should meet this growing need for variety by adding a splash of colour to our unique merchandise.Weddings are, after all, a happy affair, as well as a serious gesture of allegiance and devotion to a partner. There are a growing number of couples that like toput some fun into their special day by having a themed wedding - just think of the Jordan and Peter Andre bash awhile back. For this reason, a colourful lantern may be much more appropriate for the occasion.

July 7, 2009. Advertising, Helpful Stuff. No Comments.

Leafing a Good Way to Promote Your Business throughout the Recession. How to Deal with the Gloom

Doing leaflet distribution services are some of the unsurpassed means to derive upper hand over your competitors. How? Direct Mailing is the answer. By applying a sustained leaflet distribution promotion you can attain maximal
exposure via the letterbox. Its a very over looked advertising scheme which always work very good, that is ofcourse is using leaflet distribution services

If your merchandise is designed to attract to a large market and you want to focus on a very special country, letterbox advertising is a good, cut-price way of contacting your target market place.

But certain in the preparation of your leaflet distribution runs as this is fundamental if you are to make the best of your investment.

Leaflet distribution permits you to bring forth specified answer from directed groups of customers. It’s a peculiarly
useful tool for small business organisations because it permits you to direct moderate resources where they are most probably to bring on result and measure the success of campaigns accurately by analysing responses. But remember that the results of leaflet distributoin aren’t secured. A badly projected or aimed adverting campaign will be a waste of cash

There are a number of different methods in which leaflet distribution has been utilized in a policy-making capacity. Several of these causes are as follows. One of the most standard purposes of leaflet distribution is to supply people with data to return data that has been delivered by the opposition. The leaflets can also be used to threaten individuals with an attack. This is peculiarly likely in battles in which regular armies can inform opposition military personnels that they will occupy if no action is taken. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.

If you have determined that a leaflet distribution will be a great form of advertisement in order to bring in some much required future work, then you need to set about the task of selecting the best business to carry out the promotion for you.

There are alot of factors to be deliberated when doing this, these are all important in incurring the best results from your campaign.

You need to study where you are going to direct your leaflets and the coverage and penetration that you want to attain. If you are just thinking of a low-level promotion in the local area, it may be provident to select a small local company who just manage the smaller distributions in one region. They are quite in all likelihood to be cost effective, and have lower lead times. Accountability may be a problem if matters do not go according to plan, so this requires to be counted against the quantity of financial outlay.

February 19, 2009. Advertising. No Comments.

Forget The Story You’re Promoting - Here’s What Journalists Really Want From PR People

Although it seems less common these days, there are still a fair number of us
public relations practitioners who enter the business by crossing over from the
journalist’s side of the notebook.

When you make that transition, you become something of an oracle.
Colleagues and clients expect you to be the walking, talking answer to the
Rubik’s cube puzzle of how to gain the attention of the media. If only it were
that simple!

Landing media placements is at least as much about art as it is science.

But it’s also about you and who you are as a PR person. What did I learn in two
decades of writing and editing for newspapers, magazines and news services?

First of all, a PR pro doesn’t need a journalistic pedigree to succeed with
journalists.

But you do have to possess something else: knowledge of what journalists
really want from PR people. I’m not talking about what journalists want from
your story - that’s another subject.

I’m talking about you. Do you know what journalists want from you, as the
individual who’s e-mailing, faxing, calling and (too often, I fear) pestering
them?

Here’s my short list of attributes that will get you a hearing from journalists
(and that’s all you want - your story will sink or float on its own merits):

1. Honest brokers

Journalists know PR people have something to promote - a company, a
product, a point of view. That’s not the issue.

It’s whether the journalist trusts that the story is coming from someone who
won’t waste their time - someone who has invested the effort to understand
them, their organization, their boss, and whether the story might interest the
audience the journalist serves.

Trust is fundamental - but it’s also earned. Becoming an honest broker
requires more than one conversation with a journalist. It requires enough
dialogue that a relationship and a history of honest dealings can be
established.

2. Facilitators

Face it, journalists don’t want to talk to PR people - at least not on the record,
and not as newsmakers.

Good PR practitioners know they’re not newsmakers. They recognize that their
role is to make stories happen, not be part of them. So good PR pros focus on
being matchmakers, putting journalists together with the sources who make
stories come alive.

For the PR pro, as well as the journalist, it’s all about the story. It’s not about
you, or the institutional challenges you face in making the story happen. It’s
about making the story real. And that leads me to what journalists really,
really want from PR practitioners (and what we should strive to be):

3. Advocates for communication

No journalist wants to deal with a PR person who’s primarily unavailable, and
when he or she is available, has a vocabulary limited to phrases such as “no
comment.”

All other things being equal (including working for an organization or a leader
who doesn’t communicate) journalists still give the benefit of the doubt to a PR
person whom they know to be an advocate of communication.

That doesn’t mean someone who’s going to speak at inappropriate times about
subjects that aren’t in the best interests of their organization. It means
someone who understands deadlines, editors, the competition and the other
pressures that journalists face while trying to do their jobs.

It means someone who understands that the best interests of their
organization always include good relationships with the news media, the
trusted purveyors of independent information for the customers, employees,
investors and other audiences that the PR pro wants to reach.

In the end, that’s what all of media relations is really about: A good journalist
and a good PR pro want to serve their audiences first.

It’s not always possible for journalists and PR pros to achieve that objective
from their respective viewpoints in every interaction. But over the course of
time, in a relationship of trust, respect and understanding, honest brokers who
facilitate the story and advocate for communication will succeed in landing
media placements.

Paul Furiga - EzineArticles Expert Author

Paul Furiga is president of WordWrite Communications LLC, a Pittsburgh-based
virtual agency. He is the former editor of the Pittsburgh Business Times, and
has also covered Congress, the White House, edited magazines and written for
publications ranging from Congressional Quarterly to Frequent Flyer magazine.

June 2, 2008. Advertising. No Comments.

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