The World of Formula 1 Auto Racing
In the beginning of the nineteen hundreds Formula One initiated with rudimentary motor cars and elder gentleman racing drivers, although the main Formula One contest did not start until the 1950’s. Whilst the decades drove by and the sporting competition built up, it almost immediately became comprehensible that Formula One Motor Racing was the height in motor sport. The racing cars were the best, the equipment was the most developed and the drivers were at the pinnacle of their wellbeing coming from foreign countries all across the world.
With the introduction of sponsorship taking notice, F1 Motor Racing took on it’s more world-wide shape & can today be looked at of being huge business ? with research costs reaching millions & billions of pounds with no trouble. With very big business arrives political opinions and now & again it is the contacts you are friends with & how much cash you own that acquires you what you want. Formula One Motor Racing is scrambled with conspiracy stories ? I will admit to being one of them ? but depending on how engrossed you would like to get in the Formula One Motor Racing society, that part of things is easily ignored. What in truth matters is what arises on the race weekend. If you are looking for Formula 1 pictures and videos, then visit F1Tribute.com today.
Touring all over the world for anything of up to eight months of the year, Formula 1 rolls into many different countries large & small, rich and underprivileged with brilliant backdrops, charming people & lots of local customs to be soaked up. A race weekend spans Friday, Saturday & Sunday, a Formula One weekend is a challenging ride, from early testing, to the final laps of the Formula 1 motor race.
The traditional structure features a motor race every fortnight. Now and again the Formula One calendar is changed with a little bit & there are motor races on one after another weekends, or sometimes you have to go several weeks before seeing the familiar racing drivers again. When it is time for another Formula 1 race, you can examine the news for your preferred Formula 1 constructor as they turn up at their destination. Friday is made up of practice periods, Saturday is for qualifying & Sunday is for competition time.
Refinance Car Loan - Secrets Revealed
Refinancing your car loan can help you save thousands of dollars
and reduce your monthly payment. Below listed are simple tips to
help you refinance your car. The lower payments and the
thousands of dollars in savings will help bring balance back in
your life.
The first question you need to answer is “Will I be saving money
be refinancing?” You will need to determine factors that include
time remaining on your loan, new interest rate and possible
savings over the length of the loan. Also take into
consideration any switching costs or fees to setup your new
refinance loan. If you end up with a lower interest over the
same length of time, you should refinance your auto loan.
There are some factors that will need to be considered before
the refinance. The biggest reason for a refinance is thousands
of dollars in savings on the interest you have been paying
currently. Sometimes people are stuck with their initial loan
due to pressure from the car dealer to buy the car on loan. Many
individuals find they never had the time to calculate the
payments through the excitement of driving their new car.
The best time according to experts to refinance is when you are
about to change the amount of your repayments, either paying
less or paying more each month. If your intent is to stretch
longer so you can afford to pay your loan, a refinance starts to
make sense. Whatever be your reason to refinance, check with
multiple refinance companies and compare interest rates and
fees. Rethink your options wisely and make sure you are really
saving money with the refinance. If you are looking for a good
company who can provide your with auto refinance quotes, feel
free to visit our site and read further on services we provide
to our clients.
Silent Battlefields
“Experience reading two pages from Silent Battlefields: A novel
by Hugh Rosen.
By the time Thomas parked in front of the home of the
Eisenstadts, he felt ready to face the enemy like a trained
warrior. Yet he was a peaceful warrior and hoped that he could
evade combat. If he had to, though, he would defend himself
against assault and rescue his captured comrade, as well.
Mathew, standing between Thomas and his parents, made the
perfunctory introductions. The four of them then adjourned to
the living room to chat before dinner. Eva was the first to
speak once they were seated. “Thomas, we’d like you to know how
very thankful we are for your helping Mathew when he was in such
a tight spot that night a few months ago.” “Yes, from what
Mathew tells us things could have gotten a lot worse if it
hadn’t been for you,” Nathan said. “What you did was actually
rather heroic. You could have just looked the other way and not
gotten involved.” “I guess it was a lucky thing that I was
nearby. Anyway, I was glad to help out. I’m sure Mathew would
have done the same for me.” “No doubt about it,” Mathew said,
“but I hope I never have to. Besides, I’m not sure I would have
been quite as successful at it as you were.” He sealed the end
of his statement with an impish smile. “How about if we not talk
about it anymore?” Thomas said, feeling somewhat awkward over
the unexpected attention and praise. He punctuated his plea by
raising his index finger to his pursed lips–a gesture he had
picked up from his father. Suddenly, Eva was startled by an
illumination. It was as if the young German soldier who had
spared her life almost three decades ago during the war were
sitting before her. “Eva, are you all right? You look so pale
and frightened suddenly.” “Mom, what’s wrong?” Mathew echoed.
Thomas sat uncomfortably, baffled as he watched Eva. She was
staring at him, yet it felt more as if she were staring right
through him into another time, another world. “Yes, yes, I’m all
right,” She hastily assured them as their voices pulled her back
to them. “My mind had just begun to wander. I’m sorry,” she
said, directing this last comment to Thomas. She hadn’t planned
on serving dinner this early, but the need to be alone was
overwhelming. Eva excused herself and went to the kitchen for
final preparations of the meal. Memories of that fatal day long
ago marched through Eva’s mind as she went about the task of
putting the finishing touches on the dinner. When she
looked up, she saw Nathan coming into the kitchen. He took her
in his arms and gently drew her close to him. “Nathan,” she
whispered in his ear, “Thomas looks so much like the young
German boy who was in the attic with us the day my parents died.
It’s uncanny.” “He obviously resembles him in some way, and that
startled you.” “The moment he first entered I thought he looked
vaguely familiar. But it wasn’t until he put his finger to his
lips–it was like seeing a phantom.” “And that’s all it was–an
illusion.” Eva kissed Nathan on the cheek with gratitude for his
tenderness toward her. Their love for one another had been calm
and steady over the years, if never one distinguished for its
passion. Thomas and Mathew remained silent in the living room.
The situation had left them both feeling a bit awkward. Thomas
was the first to speak. ‘I don’t understand, Matt.” “I can’t say
I know, either. Remember, both my parents have been through a
lot during the old days, and sometimes it seems that even the
slightest thing can trigger off a reaction. I’m sure this had
nothing to do with you at all.” Mathew was not above telling a
little white lie if he thought it would put his friend at ease.
“She sure seemed upset about something. Do you think I ought to
leave?” “Are you kidding? Then she’d really be upset.” “I can’t
help thinking that it has something to do with, you know, my
being German.” “Nah, my mom doesn’t hold all Germans responsible
for what happened to her during the war; especially people who
weren’t even alive at the time.” “A lot of people do, you know.”
“Probably not as many as you think.” “I’d like to believe you’re
right.” “Heck, it would be like those Christians who say all
Jews are guilty of Christ’s death.” “Yeah, but you’re talking
about making sense, Matt. What makes you think people are so
rational all the time?” It did not escape Mathew’s notice that
this was the first time Thomas had ever addressed him by an
informal version of his name. He didn’t want to read too much
into it, but he hoped that perhaps this signified the emergence
of a new stage in their developing friendship. “You’ve got a
good point there.” “I guess I’m just antsy today, meeting your
parents for the first time and all.”
—————————————————————–
- Read the whole story now. Get the book from
www.HughRosen.com or www.Amazon.com
Email the author : seanplato@aol.com
All About Riding Lawn Mowers
Most riding lawn mowers are machines fun to ride and extremely
cool to look at. However, they are just a dream for many
gardeners who can not afford one of these powerful gardening
equipment. A riding mower can be a practical time saving machine
for professionals as well as for beginner or amateur
landscapers. If you are on of those homeowners, lucky to
maintain a large yard, it can be a good idea to invest in a
riding mower.
Basics of lawn mowers
We will explain first the type of mowers on the market and then
which one would fit better with your current needs. Basic riding
mowers are actually those featuring rear engines. They use to
come with small horsepower engines, usually mounted under the
operator’s seat. These mowers have reasonable power sized
cutting blades and fit perfectly into small lawns with less than
1 acre.
The next level up is for medium horsepower riding lawn mowers;
these mowers use to include their engines at the front; there
can fit larger engines due to the space. They have a stronger
and faster cutting capacity. Medium riding mowers provide better
performance on hilly gardens and are the perfect complement for
yards between 1 and 3 acres. Commercial riding lawn mowers are
designed for really large yards, including sport fields, they
can be extremely expensive for homeowners and won’t really
provide their best performance in yards no bigger than 3 yards.
Here you can find some important points to have in mind before
you decide on the most suitable model that would better fit with
your necessities. The final choose will depend basically on:
* The type of terrain of your mowing area as well as the size of
it. And what other tasks would you like to do with your new
lawnmower?. It is also very important to know whether or not the
area includes slopes or hilly areas. The most flat is your
mowing area the better performance you will get from the machine.
* It is always extremely important to select a comfortable seat,
especially when you will be sitting for a long time. You will
save a lot on back injuries and other common diseases related
with sat jobs. There is no choice with that, it’s preferable
that the mower’s seat be comfortable enough, don’t make the
mistake that most do, it worth.
* Does the garden include trees or rocks that require permanent
change of direction during the mowing process? It’s very
important to find all the finishing touch to choose amongst
steering wheels and tires.
* There are different bagging or recycling grass options; here
you have mainly to mulching or to bagging. While mulching will
cut the grass into fine clippings and then give it back to your
lawn, providing nutrients to it, the second will just fill up a
rear bag, being easier for the rider to empty and replace it
with new ones.
* There are many attachments on the market to choose from. You
probably just need a riding lawnmower including normal features.
In addition, you can usually attach other features, like the
ones to remove snow during winter time.
Get your Family Involved in Disaster Preparedness
Housefires, earthquakes, tornados, hurricanes, and the threat of
terrorist attacks are all, unfortunately, common events. When
disaster hits, will your family be able to deal with an
emergency? Proactively preparing for possible disasters is one
of the most important things you can do for the well-being of
your family.
Most parents want to shelter their children from these fears by
not talking about potential disasters for fear of upsetting
their loved ones. This is a natural desire, but openly and
calmly teaching your child about disaster preparation is the
best approach in the long run, and can instill a sense of
confidence and security in your child. Here are some ways to
help your child learn to be prepared.
Find out your home and local area’s particular dangers: Is your
area prone to certain natural disasters? Talk with your kids
about what sort might strike in your area and explain them.
Again, the aim is not to alarm or frighten your children. Calmly
reassure them that they are safe, and that it’s important they
learn what to do just in case.
Create a family emergency plan: After you have talked about the
possible hazards in your home and area, draw up a detailed
emergency plan. If an emergency occurs while your child is at
school and you are at work, where will you meet? Agree on an
emergency contact person, like a neighbor, nearby relative, or
friend. Write down emergency contact information and have your
children carry it with them at all times.
Put together an emergency kit with your child: The kit should
include fresh water supplies, non-perishable food, batteries,
flashlights, emergency contact information, and an emergency
first-aid kit. Make a checklist of everything you should have in
your kit and take your kids shopping for them to get them even
more involved.
Select a place in your house where you can keep your emergency
supplies. This should be a cool, dry location, out of the way,
but within reach of your children.
Rehearse your family emergency plan: Even though putting a
family emergency plan into place is important, without practice,
children may forget what to do if disaster really does strike.
Every six months or so, take a couple of hours to practice your
family emergency plan. Using at least two agreed on evacuation
routes, practice exiting the house. Stress the importance of
getting out of the house quickly and safely.
10 Ways to Survive and Celebrate Valentine’s Day When You Are Single
Do you feel all alone and out of sorts on days like Valentine’s Day when you are not in a relationship? Use these suggestions to reframe your experience and set the stage for what you want to attract for yourself. Here are 10 things you can do to make it a great day for you.
1. Spend some time thinking of the loves you have known in the past. Are you holding any anger or grudges towards them? If so, spend some time releasing those feelings. Write a letter of forgiveness to the person, which you can choose to send or not. Be open and willing to forgive. Forgiveness gets you off the hook and frees you from a toxic bond that keeps you stuck in attachment to that other person. It doesn’t say what they did was okay, just that you aren’t going to hang on to feelings that are attached to the past and that hurt you more than the other person.
Forgiveness opens the door to your heart and creates a space and loving emotional tone.
2. Be sure to spend at least 5 minutes in front of the mirror and tell yourself that you love yourself, exactly as you are now. Attracting a loving relationship is much easier when we love ourselves first. And it’s always good to give what we want to receive.
3. Think about the people that are part of your world that could use some extra attention and affection because they are alone. Is there someone you know that you could call and say I love you? Or send them a card? That will amplify the spreading of love which helps you to attract more.
4. Set an intention to have a loving day and to participate as fully as you possibly can in loving rituals. Be your own valentine for the day. What would you want to receive today - flowers, chocolates, and a loving card? Buy them for yourself!
The idea is to create as much as possible the Valentine’s Day you would want to have if you were in a relationship. That’s telling the universe what you intend to have in your life and gets you into the feelings level of the goal, which is a key way to attract what you desire.
5. Do celebrate with a friend. It is much more fun to be in the spirit of the day than to stay home feeling sorry for yourself. Ask one or more friends to go out and do something special with you.
6. Dress up. Do act as though you are going on a date. You are, only it is with yourself! Get all spiffed up. Gals, do your hair and make-up as if you were going out with the man of your dreams. Men, put on what you would wear on a big date. If you treat yourself with this loving attention, you will feel the excitement of the day and that will send you out in the right frame of mind to have a great time.
7. When you are at the restaurant or wherever you have chosen to go, notice the couples and bask in all the love that is being expressed. Just soak it in and let it permeate you and keep you open to it. It will remind you of what you desire and give you concrete evidence that it is possible to have. Maybe you are not part of a couple today, but you could be tomorrow and this will help you be ready.
8. Be grateful for all the people you love now or have in the past -your friends, family and loved ones. Gratitude opens our hearts, puts us in a very positive frame of mind and says a great big “Thank you” to the universe. Appreciation means “to increase in value” and we are much more likely to receive our heart’s desire when we express gratitude for what we do have.
9. Do use today to recommit to what you really want in a relationship. Make a list of all the qualities that are important to you in a partner. Write out ten to thirty qualities or so and then read them periodically after today to remind you of what you intend to attract. Give thanks that this person is on the way to you.
10. Now spend some time visualizing yourself in a relationship with this ideal person.
What would it feel like to be in this relationship? What activities would you like to
do?
If you would be living together, what is your home like?
What’s your favorite restaurant? See yourself having a romantic candlelight dinner with your man or woman. What are you eating? What are you wearing?
What places would you go?
Get in touch with whatever sensory experiences you can create. Perhaps there’s a cologne or perfume that you enjoy. Smell that. What does it feel like to walk hand-in-hand or to be held in the arms of this person?
This process of visualizing and acting “as if” is another tool to create the life of your dreams.
Copyright 2005 Rosemary Heenan
Rosemary Heenan is a Certified Integrative Coach Professional. Her specialty is coaching mid-life women who want this to be the best part of their lives. Sign up for her free newsletter at http://www.rosemaryheenan.com
NOTE: You’re welcome to reprint this article online as long as it remains complete and unaltered (including the “about the author” info at the end).
Valuable small tools
If you want your postcards to really be the valuable tool that
it is for your business or company, there are things you need to
remember:
Focus on your mailing list. As much as possible, make sure that
they will go to the prospects likely to avail of your products
and services. And has a history of taking on offers that
interests them. There are mailing list brokers you can get this
info about.
Be a friend. It is best to make your postcards appear like a
message from a friend than an advertising medium. A postcard
that looks friendly will create a pleasant feeling to your
readers. This will eventually lead to a sale. Do not be like
those types that people ignore because they sound harsh and
unfeeling.
Forget the sales pitch. Do not attempt to close sales directly
from your postcards. For one, the space is not enough to provide
all the information that prospects need in making a decision.
Use it them to generate sales inquiries instead.
Get straight to the point. Postcards are “ready to read” upon
delivery. Take advantage of that point. Getting right to the
point is capturing the readers’ attention instantly. Sometimes,
readers do not read more after their initial impression.
Go first class. Try to send your postcards via First Class Mail.
It only costs an extra few cents more than Standard Mail.
Sending them through this is guaranteeing that you will get more
replies. Just shows how you value your cards by spending some
extra cash on them.
Good timing. Send your postcards so that they will arrive on
Tuesday and Wednesday. It is a known fact that mails delivered
on these days are usually lighter and your postcards would not
be put with a lot other mail to be delivered. Try to avoid being
delivered on Monday. This is the busiest mail delivery day for
most people.
Economizing designing and printing. Spending a lot on designs
and printing of your postcards is not advisable. Having elegant
and colorful layouts can be very expensive and does not do much
to improve reply rates. Simple postcards to appear just like
simple messages from a friend can be printed from your own
computer.
So the next time you want an abundance of traffic going into
your site or a surge of sales lead, try sending out postcards
that follow these simple tips. Then sit back and see the result.
For comments and inquiries about the article visit
http://www.losangelesprintingservice.com
Selling Your Property On The Internet
Should you sell your property on the internet? This is a common question with an equally common answer - YOU MUST!
Selling Your Property On The Internet
For those looking to sell a property themselves, many ask themselves whether or not they should sell on the internet. Well, the simple answer is, if you don’t list it on the internet then you are only hurting yourself. Just like magazines and newspapers, the internet provides a great source for homeowners to draw attention to the property that they have for sale. In fact, the internet is now the dominate media where homebuyers look for properties with over 70 percent reporting as much.
What is more is that the internet is an incredibly easy place to list a property. The typical process involves opening an account, uploading as much description as possible and uploading photographs. Much like a dating site, the more information and photographs you post, the quicker your property will attract interest from potential buyers. This is the digital equivalent of curb appeal.
There are a number of sites you can use to list your property for sale on the Internet. All basically offer the same listing characteristics, but pricing is radically different. Some sites, such as ours mentioned below, offer a free first month listing. Others try to get you to commit to a flat fee for a year with prices as high as $750. There are plenty of others as well that offer prices ranging between these two extremes.
In general, you do not want to commit to the flat fee for a year listing. Although the real estate market has cooled, it is still roaring hot from a historical perspective. Practically speaking, property may not sell in a week any more, but it does sell in the first 90 days if appropriately priced and so on. Given this fact, it makes little sense to commit to a year listing.
Regardless of the approach you take, the web has radically changed the game in real estate. Online sites offer greater access to the pool of buyers and, in many cases, make the need for real estate agents a superfluous one.
Raynor James is with the site - FSBO America - FSBO homes for sale by owner.
How to seach for job creatively?
This article briefly summerizes how to use free resources creatively to search for job .
Here are 3 ways to locate job openings using free resources at your disposal. 1) Read the paper, but not the want ads Research is your first step in ferreting out job openings. And since almost everyone gets a daily newspaper, why not start there? But don’t spend a lot of time on the want ads. Take an indirect approach in looking for companies that might be hiring. For example, * “Toyota now wants 15% of global market share, which means they’ll be expanding worldwide and perhaps hiring locally; * “China is buying $1.2 billion in telecom equipment from Lucent and Motorola, which points to both firms needing new personnel; * “Earnings for Cendant rose 19%, so they may be hiring .
The list goes on.
All it takes is a little digging to uncover these “jewels” that point you toward companies in need of new employees.
Two more ways to use the newspaper to uncover expanding businesses are: * Monitor the business section for firms signing new commercial leases, a sure sign of a need for increased capacity, and * Look for companies receiving venture capital — since it’s so difficult to get these days, such firms are likely to have a viable business model and a need for new employees.
2) Consider temporary employment Temporary agencies can open the door to a wider range of jobs than you think they’re not limited to office support or light factory work.
Many savvy employers use temporary agencies as a screening device. It’s a chance to put temp workers through a trial period. And, if the employee is talented enough, a job can be created just for him or her.
In Southern California, some companies draw 33-50% of their staff from the temporary work force. Similar figures may apply to other parts of the country.
Temporary agencies are all around you, too.
Just visit www.google.com, search for ‘temporary employment,’ and you’ll find a huge number of temp agency listings. You can sort them by geography, industry — whatever.
3) Network smarter, not harder Networking is how 70-80% of the best jobs are filled. But in today’s economy, don’t expect a plum position to fall in your lap. You must network smartly and more creatively.
Try calling on vendors and suppliers who know of companies that might be hiring. These include your local banker, CPA, lawyer and real estate agent. These people all have a great deal of knowledge.
Don’t forget associations there’s one or more for every field of work. Use them to meet decision makers who can hire you. Call the reference desk at your public library for help finding associations.
When you call or meet networking contacts, ask for names of growing companies who could use someone with your experience. Ask for a contact person at the target employer(s), but avoid the HR department, since they often act as gatekeepers and may shun you.
So there you have it.
Three job search tips to help you use the newspaper, temp agencies and your network more creatively and effectively than before.Visit http://venturemall.tripod.com for career resources.
About the Author
Ajay Patole is a qualified management professional working as sales manager and runs a site ‘Venturemall’,a cool hangout to play money games,buy and sell in auctions,date and photochat.It is available at URL http://venturemall.tripod.com and newsletter to rediscover true colors of life at http://www.topica.com/lists/venturemall.Also he runs a community ‘Venturecon’, for entrepreneurs which is available at URL http://groups.msn.com/venturecon.
Buy My Book for $27 and I’ll Give You Bonuses Worth a Gazill
Subhead
..How to bundle for valuable results without devaluing your product
I almost clicked. Really, I did.
The ad copy was compelling, the content focused. This was exactly what I was looking for. Yes, I was convinced I had found just the eBook I needed to add to my e-library.
Credit card in hand, my mouse cursor hovered over the “order now” button ready to click. The excitement mounted. I had to have it.
Then it happened…a doubt…a discordant second thought that caused me to view the irresistible offer in an entirely different light so much so that I put away my credit card and clicked the “back” button on my browser instead.
Sale aborted.
What the devil could possibly have persuaded me to turn my cheek the other way so abruptly?
Was the cost too high to justify the purchase?
Not at all. In fact, I would have paid twice that for the information initially presented.
Perhaps there weren’t enough bonuses?
Okay. Now we’re getting warmer. However, it’s not what you might think.
The fact is, this guy had me completely sold until he presented his gazillionth bonus…blah, blah, blah. Yea, this guy really blew it by offering overkill on his bonuses. By the time I got to the umpteenth bonus, I was actually doubting the value of his main product.
By bundling so many bonuses (many of which had been around the Net and back hundreds of times) with his eBook, the author actually succeeded in lowering the perceived value. I began to feel that perhaps the information was not truly worth the money. I mean, why did he have to attach so many bonuses, many of which did not even directly apply to his topic?
Is it possible that bundling bonuses with your offer can actually do more harm than good?
Yes, absolutely.
Does that mean that bundling is not good.
No, absolutely not. In fact, I’m a firm believer in bundling. You simply need to learn how.
So, what’s the key?
How do you know what kinds of bonuses will actually help tip the Doubting Thomas over the line and compel him to click the “order now” button? And how many bonuses will it take?
There’s a very simple 2-question “Bundling Test” you can use to know whether you’re adding value to your products or whether you’re devaluing them.
Bundling Test
1) Do your bonuses complement, as if to complete your product? (you want to do this)
2) Do the kinds and quantity of bonuses overshadow, as if to cloud or drown out your product? (you don’t want to do this)
Once your bonuses pass the Bundling Test, you simply work over your ad copy until it is a fine piece of workmanship.
Now, that makes sense, doesn’t it? Then, why do so many people insist on raping the quality of their product by removing the purity of the offer?
You’ve got to have firmly in your mind what it is you want to sell. Is it your product or is it your bonuses? It should be your product. Your bonuses should then support the sell of your product. It’s as simple as that. Non of this haphazard throwing in bonuses.
May I offer two real-life examples I recently encountered? One made me click away, the other caused me to click the “order now” button. And, yes, I did purchase the product.
I’ve changed the name of the authors in the examples to protect the innocent (or not-so-innocent). For the purpose of comparison, in both examples the authors are selling info products on the topic of e-publishing; nevertheless, what is gleaned from each example applies to any product for any industry.
Example #1: The Slipshod Approach
For purposes of anonymity, let’s call the owner of the first info product “Joe.”
Nothing wrong with the first part of Joe’s ad copy. It was convincing and compelling. Where did his offer fall apart? In his bonuses.
First of all Joe’s bonuses were never mentioned until the very end…well after the first, second or even third “order now” button. It was as if they were thrown in as an after-thought, and a not very-well-thought-out bonus package at that. This positioning brings to mind the shady used car salesman who tries a last-stitch effort with, “Tell ya what I’m gonna do.” Tacky. No thanks.
Secondly, most of Joe’s bonuses were nothing more than eBooks that you can find on any free eBook directory. Oh, and the hundreds of reports with free reprint rights? Worthless! Can you see how quickly Joe’s offer is losing credibility?
Thirdly, Joe offered a total of seven bonuses containing 21 eBooks, 650 reports with reseller rights, a software toolkit, an eBook compilation service, a free email account, and free subscription to an ezine…all this for Joe’s one measly little eBook and, as Joe stated, “to sweeten the deal.” This sweet deal was rapidly leaving a sour taste in my mouth. What was so wrong with his eBook that he had to offer so much junk?
Furthermore, none of the bonuses directly complemented the topic of his own eBook. Why simply throw them in? Customers are looking for a nicely-put-together package, not the slipshod approach.
But, here’s the straw that broke the camel’s back. Joe’s book was priced at $27. How much would you think his bonuses should be worth? An additional $10? $30? A doubled $54? Would you believe over $1,000? Get real! The value of the bonuses was grossly lopsided to the value of his own info product.
Now, what value do you perceive that $27 eBook to have? Most likely, not much value at all by now.
Unbelievable! Yes, quite frankly it was.
You’ve heard the old adage, “If it sounds too good to be true, it probably is.” My sentiments exactly. With so many slipshod bonuses thrown in, it was simply too good to be true.
In short, it turned my interest to suspicion.
Let’s put example #1’s offer to the “Bundling Test.” Did Joe’s bonuses complete his product? No. In fact, they took away from it. Did the bonuses drown out his product? Yes, grossly.
Looks like the first example failed miserably. Let’s go on to the next example.
Example #2: The Seamless Approach
The owner of the info product in this second case study presents an excellent example of how bundling and presenting your bonuses should work. In this actual example, let’s call the owner “Paul.”
Paul’s new info product was worth $97. With this he bundled three quality eBooks. Already, he established value in his offer.
Although I already had two of those eBooks, the way Paul seamlessly wove the three bonuses into his product was intriguing. He made me feel as though those three eBooks should not be read as stand-alones, rather that they were integral to his own product.
How did he do this so seamlessly?
First of all, Paul took the time to explain in detail what each bonus eBook contained. He expounded on how each eBook complemented his product, calling the bonuses “the primers” to his course. Not only this, he spoke personally about each author of the bonus eBooks and what they could offer the reader.
There was nothing presented as an after-thought. The bonuses were an important, well-thought-out, integral piece of the puzzle.
Let’s put Paul’s bonuses to the “Bundling Test.” Did his bonuses complement his product? Yes, in fact, they completed it. Did the bonuses drown out his product? No. There were three perfectly thought out bonuses, no more. And, their value to his product was reasonable, giving value to his own product.
Bingo.
Now, I did not put out money for the cheaper $27 product. I did, however for the more expensive one. Why? Paul’s example created value, and much of that value was in how the bonuses were presented. In contrasting the two above you can clearly see why.
And how did Paul end his ad copy? With these words, of course, “No $1658.97 worth of useless bonuses to waste your time. Just the stuff you need to get results.”
Amen, Paul.
That is what you and I ultimately want, after all, isn’t it? Results?
We online entrepreneurs are generally very busy people. Our time is limited. We don’t have time to read every book or eBook that comes our way. Give us quality products only that will give us results.
Folks, there’s a fine line between adding value to your products and devaluing them. Make sure you know which side of the line your bonuses are on.
Use the “Bundling Test” to help you add value to your products. If your bonuses pass the test, your readers will click.
Bundle away…but be sure you bundle for desired results.
Copyright 2004 Heidi Perry
About The Author
Seasoned entrepreneurs, Dave & Heidi Perry are founders of HomeBusinessOnline.com and PrettyGreat.com. Known for their straight-shooter style, Heidi & Dave are editors of HomeBizBytes. Receive a free issue at http://HomeBusinessOnline.com/nsl.htm?sya